Home

Yacht Sales

Yachts Swap

Yachts For Charter

Video

YACHT REVIEWS

News

Our Story

OUR STORY

Redefining International Motoryacht Sales

OUR MISSION

To be the best in our industry

To outsell and outperform ALL motoryacht competitors in the United States, becoming the most admired boutique brokerage house in North America. To engage aggressive goals and implement innovative, yet disruptive marketing strategies that create a powerful platform for buyers and sellers of motoryachts in the 70’ to 140’ range.

SALES TEAM

The most aggressive, experienced
motoryacht broker team in the
industry.



Proud members of:

Fyba Ypy EQ
Mike Carlson

Mike Carlson

Carlson gained an early understanding and appreciation for yacht ownership from spending summers in Newport and Nantucket, racing yachts both professionally and recreationally as well as doing deliveries throughout the Northeast.

READ MORE
Nicholas Scherb

Nicholas Scherb

26 North Yachts co-founder Nicholas Scherb began his boating career in Lake Geneva, Wisconsin, where he spent his summers racing scows and cruising on the family’s runabout. Scherb caught the boating bug growing up, racing and cruising...

READ MORE
Bill Powers

Bill Powers

Powers had an early passion for the water from a very young age, spending his summers living aboard the family boat, cruising extensively throughout the Northeast, Great Lakes, Caribbean and Florida. Every chance he had Powers...

READ MORE



William Snyder

William Snyder

After graduating with a degree in Political Economy from Tulane University, William embarked on a decade-long business career, much of it spent managing projects for Fortune 500 companies abroad...

READ MORE
Katherine Efthimiou

Katherine Efthimiou

Katherine is a office assistant at 26 North Yachts.

MARKETING TEAM

Cutting-edge marketing strategies to facilitate motoryacht sales pipeline.

Jason Stevens

Jason Stevens

Jason worked as a Journalist in London and Cape Town, before uniting this skillset with web programming and content marketing technologies. He has over 15 years experience in Internet marketing and online strategies.

READ MORE
Patsy Mennuti

Patsy Mennuti

Patsy is an experienced marine writer with a passion for highlighting key developments and insights into luxury motoryachts. She has worked and contributed to some of the top marine publications in the yachting sector.

READ MORE

OUR STORY

26 North Yachts Owners Mike Carlson and Nicholas Scherb met in high school. They spent summers on neighboring lakes in Wisconsin—Carlson on Lake Delevan and Scherb on Lake Geneva—where their passion for boats, water and success began. After college, Carlson pursued the sales side of the yachting business while Scherb ran boats. In June 2011, the guys decided to go out on their own, feeling hemmed in and limited by the old-fashioned ways of the yachting industry.

“Having had the opportunity to work with and interview large brokerage houses, we quickly saw the need for a modern yacht sales company that understood today’ [...]

READ FULL STORY ASK A QUESTION
Our Story

OUR STRATEGY

26 North Yachts’ sales and marketing strategies are tightly aligned and focused on three critical priorities:

  1. Rounded 1Shrinking the sales cycle for buyers and sellers. Read More.
  2. Rounded 2 Outselling competitors for our definitive Top 10 Motoryacht Brand list. Read More.
  3. Rounded 3 Establishing and perfecting a turnkey sales and yacht management operation to generate 100% customer satisfaction for buyers, owners and sellers. Read More.
Selling Cycle Story

OUR TACTICS

The 26 North Yachts Differentiation.
  • FREE HD video offer to owners of motoryachts 70’ to 100’
  • HD video channel showcasing various luxury yacht models
  • Aggressive and innovative marketing tools
  • The definitive Top 10 Motoryacht Models List
  • Worldwide yacht listings
  • Extensive write-up on 84 top yacht manufacturers
  • In-depth yacht reviews and comparisons
  • Comprehensive descriptions of various yacht models
  • Searchable, up-to-date yachting industry news with 26 North Yachts' Insider analysis
  • Weekly blog posts on the luxury yacht market and latest trends
  • Detailed research on the yacht sales cycle for both buyers and sellers
  • Not-to-miss boat shows and dates around the world
Our Tactics

OUR RESULTS

Real Sales. Real Results.

In the first part of 2013 alone 26 North Yachts was ranked as one of the top two brokerages in international motoryacht sales by a leading motoryacht magazine. We are now positioning ourselves as the most visible and recognized brokerage house on the Internet.