26 North Yachts recently contacted Horizon Yacht USA Marketing & PR Coordinator Elise Moffitt to get the skinny on what Horizon has planned for the Fort Lauderdale International Boat Show (FLIBS) in October 2013. Elise enthused that this will be Horizon’s largest FLIBS showcase yet!
“We’re committed to the US market, so we’ve made sure to either maintain or grow our presence at boat shows, especially at FLIBS, with inventory yachts for sale and other representations of Horizon product,” Elise said.
Elise told us to expect the following Horizon luxury motoryachts at their docks: the new RP110 raised pilothouse superyacht Andrea VI, the E88 motoryacht (inventory), the E56 motoryacht (inventory) and the PC60 power cat Sea Boss. As proof of their commitment to the US market, Horizon is pulling together their A-team representation at the show, including Elise and the entire Horizon Yacht USA office—Roger Sowerbutts, Jim Castengera and Jillian Forrest. CEO John Lu and General Manager Ted Yang are also expected. If you want to meet the faces behind the comfort, styling and performance of Horizon Yachts, an interior designer and engineer will be on hand, too. In other words, plenty of team members will be available to thoroughly address interest and inquiries.
“A variety of models from the series will be on display, showcasing Horizon’s product versatility, flexibility and ability to satisfy a variety of yachting lifestyles,” Elise explained. “Potential clients will be able to get a true sense of Horizon’s fit and finish, craftsmanship and quality across the board.” The RP110 (world debut of hull number one) is from the RP series, the E88 and E56 from the most popular E series and the PC 60 from the PC series.
“A big part of Horizon’s commitment to the US market and growing our presence here is providing clients with a tangible look at our yacht collection, and the best way to achieve this is with the inventory yachts we bring in to sell and showcase at boat shows,” Elise added. In addition, currently owned vessels in the show help bring attention to Horizon’s luxury motoryacht collection and clients may have opportunities to speak with owners about their excellent experiences with Horizon, particularly with customization. Elise noted that US buyers find the turn-key nature (minus a tender) of the Horizon inventory motoryachts attractive as they are outfitted to appeal to features and equipment desirable in the US market.
Taiwan-based Horizon is on 26 North Yachts Top 10 List, quickly becoming recognized for its high-tech manufacturing process. Horizon was founded in 1987 by John Lu who desired to create the ultimate dream yachts for discerning clients. In 1993, he entered the luxury megayacht market. One of the tenth largest yacht builders in the world, Horizon boasts high quality, semi-custom yachts from its state-of-the-art facility.
Look for the Horizon display at Bahia Mar F dock, slips 600-604.