Mike Carlson & Nicholas Scherb
As co-founders of 26 North Yachts, Mike Carlson and Nicholas Scherb comprise one of the great partnerships in the yachting industry. Part of this success is due to their each having a distinct area of focus:
proud members of:
What Makes 26 North Yachts Different From The Rest?
THE OLD SCHOOL
The painful truth is that the brokerage you have chosen to list your yacht may be as outdated as the suits they are wearing. Many of our competitors are still operating in the dark ages, showing a remarkable lack of vision and creativity in showcasing your yacht online.
While traditional, well-recognized brokerages names may seem to hold the key to selling your yacht quickly, they are in fact the opposite, as they frantically scramble, unsuccessfully, to keep up with modern marketing methods forged in the Internet era.
THE NEW SCHOOL
But don’t take our word for it, just review a few marketing examples below which illustrate WHY your yacht is not being represented in the best possible light online. It’s US versus THEM and we believe the choice is clear.