Exceptional Marketing: 2023 Neptune Awards Announced
26 North continues ascent as the leading end-to-end firm for luxury yachts.
February 16, 2023, MIAMI, FL — 26 North, recently rebranded in keeping pace with the company’s stellar rise—claimed a duo of Neptune Award on Wednesday evening. 26 North offers a wide range of exclusive products for ultra-premium-yacht owners, sport-seekers, and for family vacationers, among others.
Designated one of Inc. magazine’s fastest-growing companies, 26 North was awarded the two accolades from Marine Marketers of America during the organization’s gala. The Neptune Awards represent the high-water mark for marine marketing and communications. The company’s wins were for its glossy lifestyle magazine North Report, produced in 2022 and for the execution of a rebrand launched later in 2022.
26 North managed developing the magazine and its brand shift in-house. Both projects were captained by Staci Love, Marketing Director. The company also consulted with outside teams to finalize the new brand identity and to facilitate the magazine as a quarterly publication.
“We are thrilled to be associated with so many great marketers,” said Love. “We keep fine-tuning the work and expanding our team. Ultimately, we have done this work so that we can offer our own clients can even greater opportunities and insights in yachting.”
This week, 26 North is participating at the Miami International Boat Show through February 19. The company will next be centerstage at the Palm Beach International Boat Show March 22 – 26, 2023. It will host a large hospitality footprint as thousands of ultra-high-net-worth yachters arrive to meet with other leading firms like 26 North.
“Our values have remained the same as we navigated toward our new brand identity and developing our magazine,” said co-founder Principal Michael Carlson. “We see 26 North as a marketing company. Customers translate that to a strong ability to position yachts so that those assets become more valuable,” said Carlson about 26 North’s core service as a broker.
About 26 North Yachts
Founded in 2011, 26 North Yachts is one of the leading motor yacht brokerage and consulting firms in the United States. The company caters to buyers and sellers of premium vessels ranging from 70 to 140 feet, with inventory that sells over 50 percent faster — and for a higher percentage of the asking price — than competing listings. With a seasoned group of experts, proven marketing strategies and extensive experience closing deals on some of the world’s finest yachts, 26 North Yachts is the preferred partner for buyers and sellers in the North American market.