The Monaco Yacht Show, (MYS), which this year runs from Wednesday 9/27 and continues through Saturday 9/30, is generally recognized as one of the world’s premiere yachting events. It is 4 days of superyachts, beautiful people, and cocktail parties, and this year there promises to be a greater emphasis on attracting potential owners of superyachts. Every year, the MYS is home to the exhibition of over 125 extraordinary one-off superyachts, built by the world’s most respected shipyards, and welcomes over 590 leading companies from the yachting industry.
However, according to SuperyachtNews, this year in particular the organizers of the show are trying to appeal to a growing number of Ultra High Net Worth Individuals (UHNWIs) who could be potential “first time” buyers of superyachts. “The industry is searching for new blood,” says Johan Pizzardini, communications and media manager for MYS. “At the moment, the industry depends on existing clientele, so they participate in the MYS and they believe in the MYS. We have the responsibility to upgrade the show and make it a fantastic platform – a superyacht hub – for professionals to come to, whilst bringing new prospects to Monaco who wish to either charter or buy a yacht.”
Pizzardini went on to explain that this push to get new qualified and interested buyers was the result of conversations with leaders in the yacht market, who lamented the small number of new clients entering into the super and mega yacht sector. “It is very important for us,” he says. “We listened to the industry, they requested new blood on the docks on Port Hercules, and our main purpose is to liaise a broker or a shipyard representative with one potential client, and then we leave them to discuss.”
A New Kind of Experience to Attract New Yacht Buyers
According to the SuperyachtTimes, part of that appeal to “new blood,” has started already, even months ahead of the show. It is called the “Sapphire Experience,” an initiative. As Pizzardini explains, together with the Monaco embassy, the MYS team has organized a number of events and social gatherings in high profile cities such as New York and London, with a carefully selected guest list of interested UHNWIs. Attendees are invited to Monaco to experience the show, as well as the region, as a yachting destination, in the hopes that their visit will lead them to engage with the market for the first time. “If out of the 50 people that we meet in New York or London, 10 would come to Monaco at the end of September and then there are three or five people that want to buy or charter a yacht, I would say mission accomplished!” adds Pizzardini.
Part of the goal of the initiative is also to make the easily daunting experience of buying a multi-million dollar megayacht, seem less intimidating to those new to the market. As part of the Sapphire Experience, clients have the use of an exclusive concierge service that entitles them to tours of Port Hercules and introductions to brokers and shipyards.
As the Monaco Yacht Show draws closer, watch these pages for more details of debuts and exclusive launches at the show from some of the world’s top designers and builders of luxury motor yachts.
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