Today, one of the most important skill-sets for a yacht broker to have, is a thorough understanding of marketing, and particularly, the importance of leveraging the internet to present your yacht in the best light possible.
Online appeal is the new curb appeal. The days of anyone cruising classified ads for a pre-owned yacht are long gone. However, taking into consideration the amount of yachts on the market and how people shop online, “online marketing,” is more than just throwing your boat up on a website. A Professionally presented motor yacht will not only attract more buyers, it will let them know you are selling a high-end and well cared for boat. A yacht that is poorly presented online will be thought to be in poor condition, and likely ignored.
Building a powerful online marketing campaign to sell your boat is more important than ever in today’s market! And, one of the most critical aspects of that plan is a professionally produced High Definition video!
The Power and Reach of Video
Did you know that:
- YouTube is now the 2nd largest search engine (behind its parent company Google)
- YouTube, again, is behind only Google, as the most popular website in the world, with more hits daily then even Facebook, Amazon or Ebay!
- YouTube has more viewers and more subscribers than ANY cable television service
- YouTube now receives over 5 BILLION daily viewers… and growing
- YouTube mobile gets over 1 BILLION daily views… and growing as well
Buyers from all over the world come to YouTube just to find virtual tours of yachts for sale. 26 North Yachts has the most extensive collection of HD videos of motor yachts for sale on the internet.
Our virtual video tours on YouTube have helped us sell hundreds of boats like yours faster and more efficiently! All told, our videos have been viewed by potential buyers hundreds of thousands of times!
If you are working with a broker that doesn’t understand how to leverage the power of YouTube and video marketing, then he or she is the wrong broker for you! Any salesperson worth their salt can tell a potential buyer how wonderful your yacht is, and why it’s what they are looking for.
But, today, a buyer wants to see that for themselves first, before he or she ever comes close to contacting your rep. That is why a professionally produced online video tour is putting your best foot forward!
Potential buyers will spend hours researching boats online long before they ever speak with your sales representative. By the time they are ready to speak to the salesperson, they’ve either already made a decision, or have a strong opinion, which should have been formed by your boat’s presence online.
NEXT WEEK: We’ll take a closer look at implementing your Selling Strategy
It’s not always easy to stay on top of what’s new in motor yachts. If you would like to benefit from our expertise in these areas, or if you have any questions or comments about this blog post, do not hesitate to contact our Sales Specialists, or call us at 954-900-9988.