Member Profile
Allison Helfen
Chief Marketing Officer
Originally from the Pacific Northwest, Allison Helfen graduated from Washington State University with a BA degree in Hotel Restaurant Administration and from Seattle Pacific University with a Marketing Minor. Her hospitality career spanned over twenty years before she opened her own business, a high-end wine & beer shop in the Seattle area. After eleven years, she sold the business in 2015 and worked as a Marketing Consultant helping small to medium size companies. With a passion for marketing and boating, she joined Union Marine in 2018 to head up their marketing department. In 2022, Allison joined OneWater Yacht Group and moved to Fort Lauderdale, so she and her husband could be closer to their favorite Caribbean destinations and to have more boating opportunities in south Florida.
Allison joined the 26 North team as Chief Marketing Officer in April 2023. With a relentless drive for excellence and a passion for driving transformative change, Allison is poised to lead 26 North marketing efforts to unprecedented success and she is committed to successfully branding 26 North Yachts, 26 North Charter and 26 North Concierge. Allison and her husband have a boating blog and channel “Boating Journey” where they share their love for travel and boating.