The Team

Team LeadersMeetMike Carlson & Nicholas Scherb 

As co-founders of 26 North Yachts, Mike Carlson and Nicholas Scherb comprise one of the great partnerships in the yachting industry. Part of this success is due to their each having a distinct area of focus:

MIKE CARLSON
TEAM LEADER - SELLERS

Mike heads up the “Sell Side” team, focusing exclusively on representing motor yacht Sellers. This focus allows for maximum exposure and attention to properly marketing your vessel. He knows our strengths and fully maximize them. Mike says, “if you sit down with me for a few minutes to discuss marketing and selling your boat, I guarantee you will see the value, and that I will outperform and outwork any broker in the industry.” As a pioneer in the use of online marketing to promote brokerage yachts, with more than a decade of experience building the 26 North Yachts brand and website, no one is better suited to effectively and creatively position a motor yacht for sale in today’s marketplace. Mike has sold large numbers in motor yachts – and more than a few of these were yachts that had previously languished on the market with other brokers.

NICHOLAS SCHERB
TEAM LEADER - BUYERS

Nicholas leads our “Buy Side” team, which assists Buyers in their acquisition of a yacht. Nicholas understands the technical side of yachting as well as anyone, and he uses this knowledge to guide his clients through the buying process – this proves invaluable from the very first viewing, to when the time comes to analyze the results of the Survey & Sea Trial. Nicholas is also an expert in the motor yacht market, and his understanding of pricing, resale value, and what constitutes a compelling “deal”, is readily apparent to anyone who has worked with him. He has represented Buyers in their purchase of some of the most prestigious vessels around, and has a wealth of transactional experience.

Proud Members of

  • IYBA: International Yacht Brokers Association
  • Young Professionals in Yachting
  • ISS Member 2019
  • EO: Entrepreneurs Organization
  • CPYB: Certified Professional Yacht Broker

The DifferenceWhat Makes 26 NorthDifferent 

The Old School

The painful truth is that the brokerage you have chosen to list your yacht may be as outdated as the suits they are wearing. Many of our competitors are still operating in the dark ages, showing a remarkable lack of vision and creativity in showcasing your yacht online.

Stale Brands

While traditional, well-recognized brokerages names may seem to hold the key to selling your yacht quickly, they are in fact the opposite, as they frantically scramble, unsuccessfully, to keep up with modern marketing methods forged in the Internet era.

The New School

But don’t take our word for it, just review a
few marketing examples below which illustrate WHY your yacht is not being represented in the best possible light online. It’s US versus THEM and we believe the
choice is clear.

Motoryacht Listings Re-Imagined

we're the most admired boutique brokerage house in North America. We engage aggressive goals and implement innovative, yet disruptive marketing strategies that create a powerful platform for buyers and sellers of motoryachts in the 70' to 140' range.

Video in Hi-Definition

We are pioneering a compilation of high-quality motoryacht video productions on the web, that quite simply, blow away the competions. We can do the same for your yacht!

Professional Photography

We'll photograph your beautiful yacht's interior and exterior and share with our international readership and highlight key construction, design, and sailing features that may interest buyers looking for a similar boat.

Interactive Email Newsletters

High-impact emails with an emphasis on lead generation required a unique blend of interactive marketing and sales intelligence. Many buyers and sellers comment on how professional and engaging our campaigns come across to them.

Social Media

You won't find ordinary content here! Watch us conquer new frontiers in social media. Can't forget to like us!

Cloud Computing & Technology

Partnered with Yachtworld and Yachtcouncil, we'll showcase your luxury yacht to the biggest boat directory in the world. There is no catch – we simply see value where others don't!

Talk to usContactOur Team